why forecasting is needed in business a. to ascertain resource requirements b. to project profit c. to identify business scenarios d. all of the above
why forecasting is needed in business a. to ascertain resource requirements b. to project profit c. to identify business scenarios d. all of the above
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
Problem 1LO
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why forecasting is needed in business
a. to ascertain resource requirements
b. to project profit
c. to identify business scenarios
d. all of the above
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