Answered: expertise

Business

Marketing

expertise

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

a. What is your forecast for December of Year 4, making period 1 as the starting period for the regression? b. The actual demand for period 48 was just learned to be 5,100. Add this demand to the Inputs file and change the starting period for the regression to period 2 so that the number of periods in the regression remains unchanged. How much or little does the forecast for period 49 change from the one for period 48? The error measures? Are you surprised?c. Now change the time when the regression starts to period 25 and repeat the process. What differences do you note now? What forecast will you make for period 49?
The following table shows the actual demand observed over the last 11 years: Year 1 2 3 4 5 6 7 8 9 10 11 Demand 6 8 4 7 11 7 13 12 10 13 8 This exercise contains only parts b, c, and d. Part 2 b) Using the 3-year moving average, provide the forecast from periods 4 through 12 (round your responses to one decimal place). Part 3 c) Using the 3-year weighted moving average with weights 0.10, 0.30, and 0.60, using 0.60 for the most recent period, provide the forecast from periods 4 through 12 (round your responses to two decimal places). Part 4 d) Mean absolute deviation for the forecast developed…
Use exponential smoothing with trend adjustment to forecast deliveries for period 5. Let α = 0.1, β = 0.2, and let the initial trend value be 4 and the initial forecast be 200 (both are given in the table). (a) Complete the table below and to predict the demand for Period 5 (See image). Show the calculations for the demand for Period 2. (b) Based on the actual demands of the first 4 periods forecast the demand for period 5 using the linear regression method. (c) Which method performs better based on the actual demand for period 5? Why do you think so?
A ski resort has recorded its recent sales as follows (in $$). Season 2 years ago Last year This year Spring 700 950 900 Summer 450 500 400 Fall 1,150 1,100 1,350 Winter 1,400 1,500 1,600 The resort estimated that the annual demand for the next year will be 4,800. What would be the forecast for next Fall? Answer: _______
The topic of technology forecasting adopts a broad deﬁnition that incorporates competitive technical intelligence, foresight, impact assessment, risk assessment, and technology road mapping. Which of these topics is the highest of importance in technology forecasting?
The options Outlook has for handling the seasonality of magazine are adding workers during the peak season, subcontracting out some of the work, building up inventory during the slow months, or building up a backlog of orders that will be delivered late to customers. To determine how to best use these options through an aggregate plan, Outlook`s vice president of Marketing starts with the first task-building a demand forecast. Although Outlook could attempt to forecast this demand itself, a much more accurate forecast comes from a collaborative process used by both Outlook and its retailers to produce the forecast shown in Table (a). Outlook sells each book through retailers for Rs.40. The company has a starting inventory in January of 1000 books. At the beginning of January the company has a workforce of 80 employees. The company has a total of 20 working days in each month, and each employee earns Rs 4 per hour regular time. Each employee works eight hours per day on straight time…
Sales of the Crown Gems have been increasing over the past five years. The operations manager has estimated sales in 2017 to be 410 Crown Gems. Using exponential smoothing with a weight of α = 0.30, the forecasts for 2017 through 2022 were developed. The forecasts for 2017 through 2022 is: Year Forecast 2016 450 2017 450 2018 463.5 2019 479.85 2021 504.795 2022 528.5565 a. Advise Crown Gems of the benefits associated with this method of forecasting. b.Caution the manager on the limitations associated with your forecast.
Better if you use excel in the computations. Thank you.
What are the advantages and disadvantages of aggregating deman from a forecasting view? Are there other things that should be considered when going from multiple DC (Distribution Centers) to a DC?
A company director wants to employ you to forecast the monthly inventory levels for the firm, which manufactures a single product. However, he is unclear what facilities to provide you with, this being the first formal forecasting project undertaken by the firm. Discuss the kinds of decisions that need to be made, including those about what information to utilize and how much money to spend, and the implications of these decisions.
Sales for the past 12 months at computer success are given here: January 3,000 July 6,300 february 3,400 August 7,200 March 3,700 Sept 6,400 April 4,100 Oct 4,600 May 4,700 Nov 4,200 June 5,700 December 3,900 a. Use a 3-month moving average to forecast the sales for the months May through December b. Use a 4-month moving average to forecast the sales for the months May through December C. Compare the performance of the two methods by using the mean absolute deviation as the performance criterion. Which method would you recommend? d. Compare the performance of the two methods by using the mean absolute percent error as the performance criterion. Which method would you recommend? e. Compare the performance of the two methods by using the mean squared error as the performance criterion. Which method would you recommend?
Explain the term Forcasting. Why forcasting are Forecasting is one of the important functions of management. It is a part and parcel of planning function. Forecasting means prediction about future. Forecasting means analysis of future about the operations of an enterprise. It involves looking ahead for future event. Forecasting means a process of providing the details supported by budget. Forecasting means drawing a conclusion about production, sales, profit on the basis of research, study & survey.