Is online grocery shopping really likely to become a bigger part of Britain’s food shopping, or has the market reached its maximum potential? What does your evaluation suggest for Ocado’s future?
Is online grocery shopping really likely to become a bigger part of Britain’s food shopping, or has the market reached its maximum potential? What does your evaluation suggest for Ocado’s future?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Is online grocery shopping really likely to become a bigger part of Britain’s food shopping, or has the market reached its maximum potential? What does your evaluation suggest for Ocado’s future?
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