Independent Activity 1.4: Below are different situations wherein a business idea was generated. Determine which among the following ways to create a good business idea was used. A. Examine the existing goods and services. B. Examine the present and future needs. C. Examine how the needs are being satisfied. D. Examine the available resources around you. E. Read magazines, news articles, and other publications on new products and techniques or advances in technology. 1. Robert observed that during the COVID-19 pandemic, a need for facemasks emerged. Being a good tailor, he made cloth facemasks which he sells in the market at an affordable price. 2. Lucia started selling school supplies and bags in April. She looks forward to the upcoming start of classes in June. 3. Aling Nena has an abundance of banana trees in her backyard. Being a good cook, she started creating unique banana dishes that she sells to her neighbors.
Independent Activity 1.4: Below are different situations wherein a business idea was generated. Determine which among the following ways to create a good business idea was used. A. Examine the existing goods and services. B. Examine the present and future needs. C. Examine how the needs are being satisfied. D. Examine the available resources around you. E. Read magazines, news articles, and other publications on new products and techniques or advances in technology. 1. Robert observed that during the COVID-19 pandemic, a need for facemasks emerged. Being a good tailor, he made cloth facemasks which he sells in the market at an affordable price. 2. Lucia started selling school supplies and bags in April. She looks forward to the upcoming start of classes in June. 3. Aling Nena has an abundance of banana trees in her backyard. Being a good cook, she started creating unique banana dishes that she sells to her neighbors.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Transcribed Image Text:Independent Activity 1.4:
Below are different situations wherein a business idea was generated. Determine
which among the following ways to create a good business idea was used.
A. Examine the existing goods and services.
B. Examine the present and future needs.
C. Examine how the needs are being satisfied.
D. Examine the available resources around you.
E. Read magazines, news articles, and other publications
on new products and techniques or advances in
technology.
_1. Robert observed that during the COVID-19 pandemic, a need for
facemasks emerged. Being a good tailor, he made cloth facemasks
which he sells in the market at an affordable price.
_2. Lucia started selling school supplies and bags in April. She looks
forward to the upcoming start of classes in June.
3. Aling Nena has an abundance of banana trees in her backyard. Being a
good cook, she started creating unique banana dishes that she sells
to her neighbors.
_4. Sebastian read a business article that discusses business opportunities
for motorcycle owners and drivers in the food delivery business.
Having his own motorcycle, he decided to push through with the said
business idea.
5. Felisa observed that the milk tea industry is booming in her
community. She also innovated a new recipe for milk tea that she
wants to use in her own milk tea business.
Independent Activity 1.5: Which PESTLE Factor is it?
Determine and classify the following according to which among the PESTLE factors it
is.
Climate change
GDP growth rate
2.
3.
1.
6.
_7.
8.
9.
10.
Education
Investment
Tax policy
4.
5.
Safety/Health Law
Pollution
Robotics
Innovation
Legal system
Independent Activity 1.6: True or False
Write TRUE if the statement is correct; write FALSE if it is incorrect.
Basic wants are things that are essential for us and our wellbeing.
2. You can invent a new and improved product or service to replace the
existing ones.
3. Automation opportunities is among the economic factors in PESTLE
analysis.
_4. Improving or enhancing an existing product or service is known as
innovation.
1.
5. The knowledge for the needs and wants can serve as a measure for
the success of your business idea.
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