In the eyes of the customer, the purpose of the relationship with First National Bank.  Identify the deeper needs of the customer

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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In the eyes of the customer, the purpose of the relationship with First National Bank. 

  1. Identify the deeper needs of the customer using the graph attached. 
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The why-how ladder
In the eyes of the customer, the purpose of the relationship with our firm is to
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CONTENT
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Transcribed Image Text:DOO DOD םםם e A All tools 8,50 x 11,00 in Edit 5.08 Connected strategy bu... X Convert Sign allikada . + Create WORKSHEET 6-4 The why-how ladder In the eyes of the customer, the purpose of the relationship with our firm is to Why How 9 OCT 1 tv Connected-Strategy-worksheets-2 SOVEROVA ♫IA MNS WINE W P d Identify the deeper need 1/2 Search in Presentation > CONTENT : X Sign in 风 88 154 299 < < с Q
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