Given below a table of Competitive Profile Matrix of three major competitors in the US office supplies industry. STAPLES OFFICE DEPOT OFFICEMAX KEY SUCCESS FACTORS WEIGHT Rating Wscore Rating Wscore Rating Wscore Financial Position 0.12 4 2 Advertising 0.11 3 1 Market Share 0.10 4 Customer Loyalty 0.09 3 2 Product Quality 0.08 3 3 Product Range 0.13 4 4 4 Distribution 0.09 4 3 Price Competitiveness 0.15 2 Geographical Expansion 0.13 4 4 Total Score 1.00 a. Calculate and indicate their ranking in the industry from the strongest to the weakest. b. Analyse the key success factors of Staples Inc. List out any THREE (3) superior factors for Staples. 3. 1. 3. 3.

Practical Management Science
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Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
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Given below a table of Competitive Profile Matrix of three major competitors in the US office supplies industry.
STAPLES
OFFICE DEPOT
OFFICEMAX
KEY SUCCESS FACTORS
WEIGHT
Rating Wscore Rating Wscore Rating Wscore
Financial Position
0.12
4
2
Advertising
0.11
3
1
2
Market Share
0.10
4
3
2
Customer Loyalty
0.09
3
3
2
Product Quality
0.08
3
3
3
Product Range
0.13
4
4
4
Distribution
0.09
4
3
3
Price Competitiveness
0.15
3
1
Geographical Expansion
0.13
4
4
3
Total Score
1.00
a. Calculate and indicate their ranking in the industry from the strongest to the weakest.
b. Analyse the key success factors of Staples Inc. List out any THREE (3) superior factors for Staples.
Transcribed Image Text:Given below a table of Competitive Profile Matrix of three major competitors in the US office supplies industry. STAPLES OFFICE DEPOT OFFICEMAX KEY SUCCESS FACTORS WEIGHT Rating Wscore Rating Wscore Rating Wscore Financial Position 0.12 4 2 Advertising 0.11 3 1 2 Market Share 0.10 4 3 2 Customer Loyalty 0.09 3 3 2 Product Quality 0.08 3 3 3 Product Range 0.13 4 4 4 Distribution 0.09 4 3 3 Price Competitiveness 0.15 3 1 Geographical Expansion 0.13 4 4 3 Total Score 1.00 a. Calculate and indicate their ranking in the industry from the strongest to the weakest. b. Analyse the key success factors of Staples Inc. List out any THREE (3) superior factors for Staples.
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