In PoM and in Lectures, we discussed three (3) types of product distribution strategy. Name these three types of distribution strategy, explain how each work - in your own words - and provide an example of what type of products are best suited for each method of distribution. If you were in charge of the decision, which type of distribution would you employ for a company selling high end gas BBQs and WHY?
In PoM and in Lectures, we discussed three (3) types of product distribution strategy. Name these three types of distribution strategy, explain how each work - in your own words - and provide an example of what type of products are best suited for each method of distribution. If you were in charge of the decision, which type of distribution would you employ for a company selling high end gas BBQs and WHY?
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 15DRQ
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In PoM and in Lectures, we discussed three (3) types of product distribution strategy. Name these three types of distribution strategy, explain how each work - in your own words - and provide an example of what type of products are best suited for each method of distribution. If you were in charge of the decision, which type of distribution would you employ for a company selling high end gas BBQs and WHY? Be sure to take a stand and explain your answer on this final part of the question.
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