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The company must carry out a distribution strategy to promote its new products. What distribution type would you recommend to the marketing manager and why? The company asks you to help it set up the distribution strategy process. Write the process and explain its steps. Faced with the COVID 19 health crisis, new innovations in the distribution strategy will be hecessary. What do you propose to this company to face this crisis and attract consumers?

The company must carry out a distribution strategy to promote its new products. What distribution type would you recommend to the marketing manager and why? The company asks you to help it set up the distribution strategy process. Write the process and explain its steps. Faced with the COVID 19 health crisis, new innovations in the distribution strategy will be hecessary. What do you propose to this company to face this crisis and attract consumers?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Read the MODA in Distribution Potential case and answer the following questions 1. The company must carry out a distribution strategy to promote its new products. What distribution type would you recommend to the marketing manager and why? 2. The company asks you to help it set up the distribution strategy process. Write the process and explain its steps. 3. Faced with the COVID 19 health crisis, new innovations in the distribution strategy will be necessary. What do you propose to this company to face this crisis and attract consumers?
Transcribed Image Text:Read the MODA in Distribution Potential case and answer the following questions 1. The company must carry out a distribution strategy to promote its new products. What distribution type would you recommend to the marketing manager and why? 2. The company asks you to help it set up the distribution strategy process. Write the process and explain its steps. 3. Faced with the COVID 19 health crisis, new innovations in the distribution strategy will be necessary. What do you propose to this company to face this crisis and attract consumers?
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