Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What are the Johnson and Johnson main product or products?
Expert Solution
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Johnson & Johnson is a Multinational company headquartered in New Jersey, USA. The company was founded in the year 1886 by Robert Wood Johnson, initially, the company started manufacturing medical plasters and sterile surgical with less than 15 employees. Today the company has more than 200 subsidiaries companies and deals in more than 150 countries worldwide. The company Johnson & Johnson primarily deals in three major sectors namely Consumer goods, Pharmaceuticals, and Medical products. In the year 2020, the company registered a total sales revenue of more than $90 billion worldwide.
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