In dividing up the quality and price (MSRP) of similar retail goods, the expression good- better-best is often used. A retailer selects merchandise for sale by: 1. Stocking anything and everything customer segments are likely to buy. 2. Always stocking mostly better quality as the "general" quality level. 3. Choosing mostly from one of these, and having a few items from an adjacent quality rank. 4. Choosing only one rank so customers are never confused about the store's positioining.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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In dividing up the quality and price (MSRP)
of similar retail goods, the expression good-
better-best is often used. A retailer selects
merchandise for sale by:
1. Stocking anything and everything
customer segments are likely to buy.
2. Always stocking mostly better quality as
the "general" quality level.
3. Choosing mostly from one of these, and
having a few items from an adjacent quality
rank.
4. Choosing only one rank so customers are
never confused about the store's
positioining.
Transcribed Image Text:In dividing up the quality and price (MSRP) of similar retail goods, the expression good- better-best is often used. A retailer selects merchandise for sale by: 1. Stocking anything and everything customer segments are likely to buy. 2. Always stocking mostly better quality as the "general" quality level. 3. Choosing mostly from one of these, and having a few items from an adjacent quality rank. 4. Choosing only one rank so customers are never confused about the store's positioining.
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