You really want to buy the product and yet you do not have enough money to buy that item. Luckily, the price of the item dropped down so you can now buy the product. What is the effect of the markdown to the customer? What might be its effect to the business owner? Would anyone prefer to do the same? Why or why not?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Situation: You really want to buy the product and yet you do not have enough money to buy that item. Luckily, the price of the item dropped down so you can now buy the product.

  1. What is the effect of the markdown to the customer?
  2. What might be its effect to the business owner?
  3. Would anyone prefer to do the same? Why or why not?
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