You really want to buy the product and yet you do not have enough money to buy that item. Luckily, the price of the item dropped down so you can now buy the product. What is the effect of the markdown to the customer? What might be its effect to the business owner? Would anyone prefer to do the same? Why or why not?

You really want to buy the product and yet you do not have enough money to buy that item. Luckily, the price of the item dropped down so you can now buy the product. What is the effect of the markdown to the customer? What might be its effect to the business owner? Would anyone prefer to do the same? Why or why not?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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