In an external audit, how can a manager determine the competitive advantage of his/her/ your organization over his/her competitors by: a) volume of sales of products (on the same products) b) buying frequency (in terms of units and in pesos)

In an external audit, how can a manager determine the competitive advantage of his/her/ your organization over his/her competitors by: a) volume of sales of products (on the same products) b) buying frequency (in terms of units and in pesos)

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter13: Services Marketing

Section13.2: American Express Delivers Service With Calls, Tweets, And Apps

Problem 2C

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In an external audit, how can a manager determine the competitive advantage of his/her/ your organization over his/her competitors by:
a) volume of sales of products (on the same products)
b) buying frequency (in terms of units and in pesos)

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