In a marketer's macroenvironment, the ________ consists of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society.   Question 20 options:   political environment   internal environment   technological environment   cultural environment

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
Section: Chapter Questions
Problem 5DYMP
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In a marketer's macroenvironment, the ________ consists of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society.
 

Question 20 options:

 
political environment
 
internal environment
 
technological environment
 
cultural environment
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing