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Globalisation was possible due to strong communication, transportation and need for growth. If a local market gets saturated then every company try to break the barriers and enter into international markets.
This is because every shareholders requires increased amount of returns. When the company will grow then the returns of these shareholders will also grow.
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- What do marketers mean when they refer to technological and sociocultural environments? Why do they need to understand these environments in a global marketplace?Why is population growth an important conceptfor marketers?Discuss the impact of the changing age structure of the population on consumer spending and buying behavior. Why is this trend important to marketers?Why should marketers pay close attention to the cultural environment?
- Describe the subcultures to which you belong.Identify buying behavior that is unique to one ofyour subcultures.The consists of purchasing power, gross income, disposable income, discretionary income, prices, and credit availability. * Legal environment Marketing and technological skills Economic environment Buyer BehaviorList the 6 key macroenvironmental factors that impact marketing strategies and give an example of how each could affect a consumer indirectly.