Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Globalization is a ________ pressure.
Group of answer choices
market
nonexistent
technology
societal
Expert Solution
Introduction
Globalisation was possible due to strong communication, transportation and need for growth. If a local market gets saturated then every company try to break the barriers and enter into international markets.
This is because every shareholders requires increased amount of returns. When the company will grow then the returns of these shareholders will also grow.
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