Imagine you are the marketing manager of a company planning to launch a new product. Different distribution (intensity) strategies can significantly impact the product's market reach and customer experience. Describe the three distribution strategies and provide real-world examples to illustrate your explanations. Additionally, analyze the factors that should influence your choice of distribution strategy for the new product.
Imagine you are the marketing manager of a company planning to launch a new product. Different distribution (intensity) strategies can significantly impact the product's market reach and customer experience. Describe the three distribution strategies and provide real-world examples to illustrate your explanations. Additionally, analyze the factors that should influence your choice of distribution strategy for the new product.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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6. Imagine you are the marketing manager of a company planning to launch a new product. Different distribution (intensity) strategies can significantly impact the product's market reach and customer experience.
Describe the three distribution strategies and provide real-world examples to illustrate your explanations. Additionally, analyze the factors that should influence your choice of distribution strategy for the new product.
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