Imagine the marketing team has an annual budget for 2022 of $500k. Using the table below, create a tracker in excel that communicates to the marketing team, as of the end of Q2 2022, how their actual spend compares to that which has been budgeted. Make up numbers for Q2 2022, and also make up a few examples of commentary that might explain or give context to the spend that is left and/or has been exceeded. Item Annual budget Revisionist History $ 50,000 The Happiness Lab $ 50,000 Deep Cover $ 50,000 Cautionary Tales $ 40,000 Bad Women $ 25,000 A Slight Change of Plans $ 40,000 The Bomber Mafia $ 65,000 Web development $ 100,000 Marketing tech $ 30,000 Social campaign management $ 50,000 total $ 500,000
Master Budget
A master budget can be defined as an estimation of the revenue earned or expenses incurred over a specified period of time in the future and it is generally prepared on a periodic basis which can be either monthly, quarterly, half-yearly, or annually. It helps a business, an organization, or even an individual to manage the money effectively. A budget also helps in monitoring the performance of the people in the organization and helps in better decision-making.
Sales Budget and Selling
A budget is a financial plan designed by an undertaking for a definite period in future which acts as a major contributor towards enhancing the financial success of the business undertaking. The budget generally takes into account both current and future income and expenses.
Imagine the marketing team has an annual budget for 2022 of $500k. Using the table below, create a tracker in excel that communicates to the marketing team, as of the end of Q2 2022, how their actual spend compares to that which has been budgeted. Make up numbers for Q2 2022, and also make up a few examples of commentary that might explain or give context to the spend that is left and/or has been exceeded.
| Item | Annual budget |
| Revisionist History | $ 50,000 |
| The Happiness Lab | $ 50,000 |
| Deep Cover | $ 50,000 |
| Cautionary Tales | $ 40,000 |
| Bad Women | $ 25,000 |
| A Slight Change of Plans | $ 40,000 |
| The Bomber Mafia | $ 65,000 |
| Web development | $ 100,000 |
| Marketing tech | $ 30,000 |
| Social campaign management | $ 50,000 |
| total | $ 500,000 |
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