9. Sam Gagnon was new in his role as a regional manager in the jewelry industry. Hewanted to learn as much as he could and was particularly interested in hearing aboutcustomer challenges in Ontario, the district assigned to him by head office. At a recentconference in Toronto, he attended a panel discussion in which customers expressedtheir concerns about the integrity of some sales representatives and the claims theysometimes made. Gagnon was concerned about the legal implications of false ormisleading representations. He was also well aware of the ease with which customerscould accomplish their purchases via online platforms, meaning the bricks-and-mortarretail experience needed to be flawless. He left the conference thinking about how bestto convey this information to his staff.What are two or three points Gagnon might make in discussing the notion of consumerprotection with his staff?Value: 1 point

As Sam Gagnon steps into his role as a regional manager in the jewelry industry, his proactive…

Answered: im Gagnon was new in his role as a…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

Pls help ASAP
Pls help ASAP
Industry’s critics say chemical manufacturers should bear theburden of proof for the safety of their products before theyhit the market. Industry’s supporters say that mandating moresafety research will hamper the introduction of products thatconsumers want and increase the price of products. What doyou think? Should government follow the precautionary principleand require proof of safety prior to a chemical’s introductioninto the market?
16/ as part of its of restructuring and cultural change, Lampett plc is considering adopting a corporate code of ethics for use by all its staff, but it is unsure of the principal objectives of such a code Identify the three key objectives of a corporate code ethics for internal use a/ communication of the standard of behaviour expected of all employees b/ risk reduction c/ compliance with the legal requirements that all companies should have a code d/ consistency of conduct in relation to all aspects of the supply chain e/ risk transfer 17/ Klipto plc has produced the market-leading Gramble for many years, and has never previously had any problems with quality. Klipto plc’s Marketing Director has now complained to the Production Director that many Grambles produced in the last month have been returned as faulty by customers. The production Director is reviewing the last month’s performance measures for the Gramble in prepation for a meeting with the Marketing Director. It would be…
Pls help ASAP for both
One of these cases, discussed in lectures and/or the texts, is not properly matched with the concept after it. Pick that mismatched case. OA 1998 federal appeals court case holding a business liable for customers' conduct toward an employee of that business; the manager of the business, despite the employee's plea that she not deal with these customers, ordered her to keep serving the customers - The case concerned a hostile work environment constituting sexual harassment. OA 2015 U.S. Supreme Court decision considering an employer's failure to try to learn about a job applicant's religious practices, so that the employer did not know how to accommodate these practices, if reasonably possible - The case concerned a failure-to-hire in violation of Title VII. O A 1998 U.S. Supreme Court case involving a substantial limitation on a life activity: reproduction - The case concerned the Pregnancy Discrimination Act. O The offshore oil rig U.S. Supreme Court case of 1998- The case concerned…
TRANGERS Figure 16-2: Picture of an office file marked with "Confidential" stamp Figure 16-2 shows an example of a a) patent b) copyright _c) trademark d) trade secret
In 2004, Wal-Mart was sued when an employee with prior criminal convictions for sexually-based offenses was accused of sexually assaulting young girls during his working hours. A background check with previous employers would have revealed the employee's conviction records. But Wal-Mart did not begin background checks until a year after the employee was imprisoned. The lawsuit was an example of a(n) _____ lawsuit. A. adverse impact B. disparate treatment C. affirmative action D. negligent hiring E. employer responsibility
Give typed explanation Kawal, a young mother with three small children, had worked at the counter of a Tim Hortons store for three years. One day, the manager observed Kawal giving a Timbit donut to a crying child who came into the store with their parents. When the manager of the store confronted Kawal about giving a donut away for free, Kawal immediately admitted to giving the donut away to the customer without paying for it. She was aware that this was against the employer’s policy, but she had been busy at the time and did not go to her purse to get the $1.50 to pay for the donut at that time. Also, knowing that day-old donuts are given away to small children in the store regularly, she felt this would be acceptable. Kawal expected to get a warning at most and was shocked when her manager terminated her employment for cause. Sarah filed a wrongful dismissal case. (PLEASE NOTE: I am not looking for your opinion. Use concepts discussed in class or your textbook to provide an…
The Pizza PuzzleTopic: Deceptive AdvertisingCharacters: George Hansen, General Manager, Augusta Marigold Inn, Subsidiaryof Hospitality Enterprises,Sharon Coombs, Food Services Manager, Augusta Marigold Inn George Hansen is General Manager for the Marigold Inn in Augusta, Georgia. SharonCoombs is Restaurant and Food Services Manager for the Inn. She reports to George. Two years ago, Sharon noticed a decline in room service business, the highest margin portion of her operation. This decline coincided with an increase in the national sales of pizza delivery and carryout firms as well as an increase in the number of empty pizza boxes from these firms being left in guest rooms in the Inn. Her immediate response was to install a pizza oven in the kitchen and offer room service pizza to guests. The effort met with modest success, though it was well below her expectations. Questionnaires completed by departing guests revealed a problem of product quality. Focusing on this problem, Sharon…
On its face, the Fifth Amendment’s Takings Clause only applies to: Group of answer choices regulatory takings. physical takings. actions by private landowners. the federal government.
According to the case FTC v Standard Education, Question 11 options: The Court advocated a change of standard from the ignorant-consumer standard to the reasonable-person standard The Court set a precedent that unless an advertisement makes a obviously false claim, an advertisement is not deceptive The Court advocated a change of standard from the reasonable-person standard to the gullible-consumer standard The rule of caveat emptor should be the guiding principle in deciding consumer fraud cases

SEE MORE QUESTIONS

Recommended textbooks for you

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Marketing: An Introduction (13th Edition)

Marketing

ISBN:

9780134149530

Author:

Gary Armstrong, Philip Kotler

Publisher:

PEARSON

MKTG 12:STUDENT ED.-TEXT

Marketing

ISBN:

9781337407595

Author:

Lamb

Publisher:

Cengage

Contemporary Marketing

Marketing

ISBN:

9780357033777

Author:

Louis E. Boone, David L. Kurtz

Publisher:

Cengage Learning

SEE MORE TEXTBOOKS