If you were a manager for Baskin-Robbins, how would you evaluate a request from a local partner in India to add a sugar-cane-flavored ice cream to its menu? What cultural factors would you look at? 2. Define what culture is and identify the implications of culture on business operations.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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1. If you were a manager for Baskin-Robbins, how would you evaluate a request from a local
partner in India to add a sugar-cane-flavored ice cream to its menu? What cultural factors would
you look at?

2. Define what culture is and identify the implications of culture on business operations.

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