Describe how Amazon manage their business based on the five characteristics: (100 words each) ▪ Inseparability ▪ Intangibility ▪ Ownership ▪ Heterogeneity ▪ Perishability
Describe how Amazon manage their business based on the five characteristics: (100 words each) ▪ Inseparability ▪ Intangibility ▪ Ownership ▪ Heterogeneity ▪ Perishability
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section: Chapter Questions
Problem 3SC
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Describe how Amazon manage their business based on the five characteristics: (100 words each)
▪ Inseparability
▪ Intangibility
▪ Ownership
▪ Heterogeneity
▪ Perishability
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