Describe how Amazon manage their business based on the five characteristics: (100 words each) ▪ Inseparability ▪ Intangibility ▪ Ownership ▪ Heterogeneity ▪ Perishability

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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Describe how Amazon manage their business based on the five characteristics: (100 words each)

▪ Inseparability

▪ Intangibility

▪ Ownership

▪ Heterogeneity

▪ Perishability

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