If you could increase the percentage of those who reviewed the itinerary from 15.65% to 20%, how would the conversion rate be affected? Option 1: Conversion Funnel ExerciseExamine the following hypothetical conversion funnel for the Marriott Hotels website. The Rates& Availability page is the page that comes up after someone does a search for hotel rooms in aparticular location and timeframe.Rates & Availability2,347,892Review Itinerary367,495Guest Info103,471Confirmation72,498Revenue: $23,464,220Room Nights: 143,285

Answered: If you could increase the percentage of…

If you could increase the percentage of those who reviewed the itinerary from 15.65% to 20%, how would the conversion rate be affected?

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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