The military buys most of its equipment from private contractors but does not use private contractors to man its ships or fly its airplanes. What differences in the nature of the services provided might account for these differences?

The military buys most of its equipment from private contractors but does not use private contractors to man its ships or fly its airplanes. What differences in the nature of the services provided might account for these differences?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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