Your team has been hired as consultants to work with a large city to implement a program to place hundreds of high-tech digital cameras in strategic locations to aid in reducing crime and speeding help to victims. The cameras are state-of-the-art with infrared capability for night vison, high resolution, and rapid zoom in and out capability. Your city will be the first in the United States to deploy them. The manufacturer is a relative newcomer to the digital camera industry. The program has not yet been fully funded, nor has it been announced to the residents of the city. The city management and top-level officers within the police department are fully behind the program; however, lower level officers and cops on the street have mixed support. Your team has been asked to perform a risk assessment for this project. You are to identify various risks that could occur; assign them a high, medium, or low level or risk, and assess the potential impact (high, medium, or low) on the project if that risk should occur.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Your team has been hired as consultants to work with a large city to implement a program to place hundreds of high-tech digital cameras in strategic locations to aid in reducing crime and speeding help to victims. The cameras are state-of-the-art with infrared capability for night vison, high resolution, and rapid zoom in and out capability. Your city will be the first in the United States to deploy them. The manufacturer is a relative newcomer to the digital camera industry. The program has not yet been fully funded, nor has it been announced to the residents of the city. The city management and top-level officers within the police department are fully behind the program; however, lower level officers and cops on the street have mixed support. Your team has been asked to perform a risk assessment for this project. You are to identify various risks that could occur; assign them a high, medium, or low level or risk, and assess the potential impact (high, medium, or low) on the project if that risk should occur.

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