Answered: If you are to be asked, what kind of…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Miss Cora Cruz would like to buy products from the company of Aurora P. Tan. To make sure that the supplier will not commit a mistake in the delivery of the said product/products, she specifically mentioned the details in her letter. If you are to be asked, what kind of business letter you will use for this particular purpose? Direction: Write a business letter intended for this transaction. Assume that you are Miss Cora, and the reader is : Dr. Lorna R. Dimatatac, President, TIP Teachers and Employees Credit and Savings Cooperative, 938 Aurora Blvd, Cubao, Quezon City. The following should be considered in your letter: 1. Name of the Articles ordered 2. Description of each item, giving size, style, quality, quantity, material, weight, or whatever will help in identifying the article wanted 3. Catalog number of the item if it available, if not, the page number of the catalog 4. Quantity of each item wanted 5. Price of each item, and the total price of the order 6. Method of payment to be used by the buyer 7. Method of shipment desired by the buyer 8. Address to which the goods are to be shipped, especially important if the shipping address differs from the buyer's address 9. The date at which goods are desired

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