Max Ltd runs a factory requiring around 10,000 tons of steel annually. The company invited tenders “for the supply during the coming 12 months of Grade 1 steel, not exceeding 10,000 tons in total, delivery to be made as and when demanded by Max Ltd.” Steely Ltd tendered at the price of 400 per ton ad Max replied: “I accept your tender.” Max Ltd ordered 1,000 tons of steel which was supplied by Steely Ltd without delay and later placed a further order with Steely Ltd for 1,000 tons. This second order coincided with a national steelworkers’ strike and, as a result, the market price rose to 600 dollar per ton. Steely Ltd seeks your advice concerning the obligation to deliver the second order and how the company can safeguard its position in the future if the price of steel remains higher than the price tendered. Advise Steel Ltd.
Max Ltd runs a factory requiring around 10,000 tons of steel annually. The company invited tenders “for the supply during the coming 12 months of Grade 1 steel, not exceeding 10,000 tons in total, delivery to be made as and when demanded by Max Ltd.” Steely Ltd tendered at the price of 400 per ton ad Max replied: “I accept your tender.” Max Ltd ordered 1,000 tons of steel which was supplied by Steely Ltd without delay and later placed a further order with Steely Ltd for 1,000 tons. This second order coincided with a national steelworkers’ strike and, as a result, the market price rose to 600 dollar per ton. Steely Ltd seeks your advice concerning the obligation to deliver the second order and how the company can safeguard its position in the future if the price of steel remains higher than the price tendered. Advise Steel Ltd.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Max Ltd runs a factory requiring around 10,000 tons of steel annually. The company invited tenders “for the supply during the coming 12 months of Grade 1 steel, not exceeding 10,000 tons in total, delivery to be made as and when demanded by Max Ltd.” Steely Ltd tendered at the price of 400 per ton ad Max replied: “I accept your tender.”
Max Ltd ordered 1,000 tons of steel which was supplied by Steely Ltd without delay and later placed a further order with Steely Ltd for 1,000 tons. This second order coincided with a national steelworkers’ strike and, as a result, the market price rose to 600 dollar per ton.
Steely Ltd seeks your advice concerning the obligation to deliver the second order and how the company can safeguard its position in the future if the price of steel remains higher than the price tendered.
Advise Steel Ltd.
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