1. Mr. Pangilinan, proprietor of Belle's Pizza Place, allocates Php 9,000 a monthfor advertising in two newspapers, the Inquirer and the Bulletin. The Inquirercharges Php 300 for a certain advertisement, whereas the Bulletin chargesPhp 100 for the same ad. Mr. Pangilinan has specified that the ad is to appearin at least 15 but no more than 30 editions of the Bulletin per month. TheInquirer has a daily circulation of 30, 000, and the Bulletin has a circulationof 10,000. Under these conditions, determine how many ads Mr. Pangilinanshould place in each newspaper in order to reach the largest number of readers.

Advertisement is a form of mass communication aimed at reaching the prospective customers to make…

Answered: 1. Mr. Pangilinan, proprietor of…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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