BMW bought billboard advertising at the Jays' games for $80,000. It is estimated that they sold an additional 50 cars during the campaign. The contribution margin they made on each car during this promotional campaign was $2,000. What is the ROMI for the billboard advertising?

BMW bought billboard advertising at the Jays' games for $80,000. It is estimated that they sold an additional 50 cars during the campaign. The contribution margin they made on each car during this promotional campaign was $2,000. What is the ROMI for the billboard advertising?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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