Business Organization and Management CASE 6. CAMELOT RECORDS: Those Were the Days Mr. Miguelito Salde worked very hard as salesman of recorded music. He representeda company, which distributes compact discs (VCDS and DVDS) of foreign labels. For about te years, he personally called on dealers in Metro Manila and the provinces to convince them to buy his products. His exposure to the industry provided him with the right mindset to establish his own recording outfit. With his mind working, Miguelito hatched a plan on how he would go about operatine his own company: the Camelot Records. In addition to his knowledge about the market he collected information on the production aspect of recording. The plan and the required information were all stored in Miguelito's memory. Later, Miguelito mentally prepared a financial plan, as well as a personnel recruitment program, no matter how crude they were. When he thought that his business plan was complete, he began to implement it with the required speed. He worked systematically by following procedures he alone knew and explaining to his recruits the exact functions of each of them. Within a few months of operating, the company was able to produce two CDs of original Filipino music. Local singers and composers were tapped. The market received the products with moderate response. Miguelito went on producing more recorded music until one of the first ten CDs became a commercial hit! This feat catapulted the company to recognition by the industry. The company's commercial hits were followed by other hits in succession. All of the successful efforts of the company were made without the benefit of a written plan. What Miguelito did was to personally supervise all activities from hiring talents to providing directions to salesmen. He did this vigorously with the companys total workforce of 51 employees. As the company grew with more productions and more than 200 employees, Miguelito's immediate subordinates started to worry that their boss must be feeling the burden of a workload that was getting heavier as the years passed. The staff felt that their leader must begin to delegate some of the responsibilities to qualified persons. They thought that to be fully organized, a written plan must be devised so every employee could effectively assist in implementing the various projects of the company. When the staff mentioned to Miguelito about the importance of a written plan, Miguelito replied by saying: "This company was organized without a written plan; it became successful without a written plan; it will continue to be so without a written plan." Learning Assessment 1. Create a list of possible adverse effect to business of Miguelito's no written plan strategy. 2. Explain the value of shared planning as a requisite to strategic business growth.
Business Organization and Management CASE 6. CAMELOT RECORDS: Those Were the Days Mr. Miguelito Salde worked very hard as salesman of recorded music. He representeda company, which distributes compact discs (VCDS and DVDS) of foreign labels. For about te years, he personally called on dealers in Metro Manila and the provinces to convince them to buy his products. His exposure to the industry provided him with the right mindset to establish his own recording outfit. With his mind working, Miguelito hatched a plan on how he would go about operatine his own company: the Camelot Records. In addition to his knowledge about the market he collected information on the production aspect of recording. The plan and the required information were all stored in Miguelito's memory. Later, Miguelito mentally prepared a financial plan, as well as a personnel recruitment program, no matter how crude they were. When he thought that his business plan was complete, he began to implement it with the required speed. He worked systematically by following procedures he alone knew and explaining to his recruits the exact functions of each of them. Within a few months of operating, the company was able to produce two CDs of original Filipino music. Local singers and composers were tapped. The market received the products with moderate response. Miguelito went on producing more recorded music until one of the first ten CDs became a commercial hit! This feat catapulted the company to recognition by the industry. The company's commercial hits were followed by other hits in succession. All of the successful efforts of the company were made without the benefit of a written plan. What Miguelito did was to personally supervise all activities from hiring talents to providing directions to salesmen. He did this vigorously with the companys total workforce of 51 employees. As the company grew with more productions and more than 200 employees, Miguelito's immediate subordinates started to worry that their boss must be feeling the burden of a workload that was getting heavier as the years passed. The staff felt that their leader must begin to delegate some of the responsibilities to qualified persons. They thought that to be fully organized, a written plan must be devised so every employee could effectively assist in implementing the various projects of the company. When the staff mentioned to Miguelito about the importance of a written plan, Miguelito replied by saying: "This company was organized without a written plan; it became successful without a written plan; it will continue to be so without a written plan." Learning Assessment 1. Create a list of possible adverse effect to business of Miguelito's no written plan strategy. 2. Explain the value of shared planning as a requisite to strategic business growth.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Strategic marketing planning is a process of maintaining and developing a strategic fit between the goals of the organization and its changing opportunities in the market. It is a choice to decide what to do and what not to do to meet the goals of the organization.
Every company has some planning based on multiple strategies for the growth of the organization. There are multiple stages of strategic marketing planning such as Analysis of the behavior of the customer.
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