If this means you’ll enter a new industry, how will you do that? There are three ways that are described in the book: new venturing, acquisitions, and joint ventures. What approach applies to your strategic plan based on the industry you operate in?

If this means you’ll enter a new industry, how will you do that? There are three ways that are described in the book: new venturing, acquisitions, and joint ventures. What approach applies to your strategic plan based on the industry you operate in?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

If this means you’ll enter a new industry, how will you do that?
There are three ways that are described in the book: new venturing, acquisitions,
and joint ventures. What approach applies to your strategic plan based on the
industry you operate in?

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