Identify three business scenarios for Amazon that might play out within the next five years (most desirable case, most likely case, and least desirable case). What are the challenges to be faced under each scenario? Identify HR’s strengths and weaknesses in relation to these challenges. For each scenario, identify one or more HR initiatives and programs that must be undertaken to deal with the changes.

Identify three business scenarios for Amazon that might play out within the next five years (most desirable case, most likely case, and least desirable case). What are the challenges to be faced under each scenario? Identify HR’s strengths and weaknesses in relation to these challenges. For each scenario, identify one or more HR initiatives and programs that must be undertaken to deal with the changes.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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