Identify uniqueness drivers in a company's value chain. Explain how these drivers impact a firm's generic strategy.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
Problem 1DYMP
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Identify uniqueness drivers in a company's value chain. Explain how these drivers impact a firm's generic strategy.

 

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9780357033791
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