6:09 LTE+ Braintrust Toys has operated as a medium- sized company for about 20 years. Their compensation to date has been based on longevity at the company. The employee evaluations were performed by their managers after reviewing their results based on their influence on: (1) increased department product output (75%), and (2) increased department sales (25%) at the end of the year. With the increasingly mechanized and digitized toys, and now robotics involved in toy making, many employees have been let go or offered early retirement due to their obsolescence. The new objectives in line with the new innovation strategy include: • Enhance attributes and convenience in at least 20 existing products. • Launch at least 15 new products that appeal to new customers and new markets. • Develop five new markets. • Hire personnel that think innovatively. • Hire diverse support personnel and designers who are customer service oriented to support new products and markets. The 200 remaining employees are beginning to worry, and feel their compensation and evaluation process needs an overhaul. Introduction: A company's mission, vision, and values must be aligned with the company strategy. Then each of the functional areas of the company have their own strategies that align with the overall company strategy. In this assignment, you will explain how a company can link their compensation and performance evaluations to the organization's innovation objectives and strategy. Read the case study below, and respond to all the checklist items. Case Study: Evaluations, Compensation, and Firm Objectives Braintrust Toys is a toy maker that has as its mission, "Our purpose is to expand the minds of children 1 month-100 years old." Currently they use a product development strategy but believe that maybe they need to orient their company towards an innovative strategy ☑. Their current objectives are to: • Invent 10 new toys every year and reinvent at least 10 more. • Increase revenues by 15% per year. • Employ motivated and committed workers. • Provide safe and intellect-expanding toys for everyone.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Explain how Braintrust can link their compensation and evaluations to the company’s new objectives and innovation strategy. Describe how compensation and evaluations work together to help the company achieve its new objectives and innovation strategy.
What methods of performance evaluation might they use?
Explain your reasoning for using the methods of evaluation you chose

6:09
LTE+
Braintrust Toys has operated as a medium-
sized company for about 20 years. Their
compensation to date has been based on
longevity at the company. The employee
evaluations were performed by their managers
after reviewing their results based on their
influence on: (1) increased department
product output (75%), and (2) increased
department sales (25%) at the end of the year.
With the increasingly mechanized and
digitized toys, and now robotics involved in toy
making, many employees have been let go or
offered early retirement due to their
obsolescence.
The new objectives in line with the new
innovation strategy include:
• Enhance attributes and convenience in at
least 20 existing products.
• Launch at least 15 new products that
appeal to new customers and new
markets.
• Develop five new markets.
• Hire personnel that think innovatively.
• Hire diverse support personnel and
designers who are customer service
oriented to support new products and
markets.
The 200 remaining employees are beginning
to worry, and feel their compensation and
evaluation process needs an overhaul.
Transcribed Image Text:6:09 LTE+ Braintrust Toys has operated as a medium- sized company for about 20 years. Their compensation to date has been based on longevity at the company. The employee evaluations were performed by their managers after reviewing their results based on their influence on: (1) increased department product output (75%), and (2) increased department sales (25%) at the end of the year. With the increasingly mechanized and digitized toys, and now robotics involved in toy making, many employees have been let go or offered early retirement due to their obsolescence. The new objectives in line with the new innovation strategy include: • Enhance attributes and convenience in at least 20 existing products. • Launch at least 15 new products that appeal to new customers and new markets. • Develop five new markets. • Hire personnel that think innovatively. • Hire diverse support personnel and designers who are customer service oriented to support new products and markets. The 200 remaining employees are beginning to worry, and feel their compensation and evaluation process needs an overhaul.
Introduction: A company's mission, vision, and
values must be aligned with the company
strategy. Then each of the functional areas of
the company have their own strategies that
align with the overall company strategy. In this
assignment, you will explain how a company
can link their compensation and performance
evaluations to the organization's innovation
objectives and strategy.
Read the case study below, and respond to all
the checklist items.
Case Study: Evaluations, Compensation, and
Firm Objectives
Braintrust Toys is a toy maker that has as its
mission, "Our purpose is to expand the minds
of children 1 month-100 years old." Currently
they use a product development strategy but
believe that maybe they need to orient their
company towards an innovative strategy ☑.
Their current objectives are to:
• Invent 10 new toys every year and reinvent
at least 10 more.
• Increase revenues by 15% per year.
• Employ motivated and committed
workers.
• Provide safe and intellect-expanding toys
for everyone.
Transcribed Image Text:Introduction: A company's mission, vision, and values must be aligned with the company strategy. Then each of the functional areas of the company have their own strategies that align with the overall company strategy. In this assignment, you will explain how a company can link their compensation and performance evaluations to the organization's innovation objectives and strategy. Read the case study below, and respond to all the checklist items. Case Study: Evaluations, Compensation, and Firm Objectives Braintrust Toys is a toy maker that has as its mission, "Our purpose is to expand the minds of children 1 month-100 years old." Currently they use a product development strategy but believe that maybe they need to orient their company towards an innovative strategy ☑. Their current objectives are to: • Invent 10 new toys every year and reinvent at least 10 more. • Increase revenues by 15% per year. • Employ motivated and committed workers. • Provide safe and intellect-expanding toys for everyone.
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