Exterior Store Design comprises a selection of the storefront configuration, exterior signage, entrance type, and window displays. Describe the ideal exterior store design for the Coca Cola store. Justify your choices.

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
ChapterC: Cases
Section: Chapter Questions
Problem 5.1SC: Scenario 3 Ben Gibson, the purchasing manager at Coastal Products, was reviewing purchasing...
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Exterior Store Design comprises a selection of the storefront configuration, exterior 
signage, entrance type, and window displays. Describe the ideal exterior store design 
for the Coca Cola store. Justify your choices.

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