Identify the most applicable web analytics that a B2C (business to consumer) company should be monitoring at its website. Describe three or more metrics, provide a description of each, and explain why you believe they are important?

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Business Intelligence Analytics Tools and Techniques

Business intelligence tools are the tools used for analyzing, retrieving, sorting, and filtering information from different business intelligence systems. They are used for creating reports, visualizing large volumes of data, and decision-making.