Hungry Nothing Ltd is opening a chain of new fast-food restaurants in the Caribbean. The company is new to this territory and would like to build up a strong positive image so that they can achieve likeability by potential customers as well as the communities they are establishing the restaurant outlets. Question:  After one year in the Caribbean, Hungry Nothing Ltd has developed a totally new burger that is plant-based made with organic ingredients at a special introductory price. This will be the first of this kind of burger being offered by the chain. Describe four (4) types or advertising campaigns that the company can employ (use of examples to illustrate) and recommend the type of advertising campaign that should most likely used by Hungry Nothing Ltd for the plant based burger providing a justification for your choice.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Hungry Nothing Ltd is opening a chain of new fast-food restaurants in the Caribbean. The company is new to this territory and would like to build up a strong positive image so that they can achieve likeability by potential customers as well as the communities they are establishing the restaurant outlets.

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After one year in the Caribbean, Hungry Nothing Ltd has developed a totally new burger that is plant-based made with organic ingredients at a special introductory price. This will be the first of this kind of burger being offered by the chain. Describe four (4) types or advertising campaigns that the company can employ (use of examples to illustrate) and recommend the type of advertising campaign that should most likely used by Hungry Nothing Ltd for the plant based burger providing a justification for your choice.

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