How does a consumer recognize a need for a product? Are there a series of steps before a purchase is made? Are these steps the same for different consumers? Are they the same steps for different products purchased by the individual? After the purchase is made is there an evaluation process that one goes through?|

How does a consumer recognize a need for a product? Are there a series of steps before a purchase is made? Are these steps the same for different consumers? Are they the same steps for different products purchased by the individual? After the purchase is made is there an evaluation process that one goes through?|

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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