How do wants differ from needs? A) Wants are more specific. B) Wants are more difficult to shape by marketers. C) Wants are the core of all marketing efforts. D) Wants are independent of culture. E) Wants create motivation to buy products

How do wants differ from needs? A) Wants are more specific. B) Wants are more difficult to shape by marketers. C) Wants are the core of all marketing efforts. D) Wants are independent of culture. E) Wants create motivation to buy products

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

How do wants differ from needs?
A) Wants are more specific.
B) Wants are more difficult to shape by marketers.
C) Wants are the core of all marketing efforts.
D) Wants are independent of culture.
E) Wants create motivation to buy products

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