Homework Help is Here – Start Your Trial Now!
Business
Marketing
How can Nestlé and Unilever use Value Analysis to decide which products be the highest priority for switching from plastic to paper-based packaging?

How can Nestlé and Unilever use Value Analysis to decide which products be the highest priority for switching from plastic to paper-based packaging?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
See similar textbooks
icon
Related questions
Question

How can Nestlé and Unilever use Value Analysis to decide which products be the highest priority for switching from plastic to paper-based packaging?

Expert Solution
Step 1 Value analysis

Value analysis is a process an organization uses to evaluate the process in which an alternative resource can be used to replace the current resource such that the total value Of the product is increasing because of some of the tangible and intangible benefits from the new product. The main objective of value analysis can be:

  1. To identify the alternative process to manufacture the product
  2. To reduce the cost
  3. Substitute the materials
  4. Optimization of the weight of the product 
steps

Step by step

Solved in 2 steps

SEE SOLUTIONCheck out a sample Q&A here
Blurred answer
Similar questions
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
SEE MORE TEXTBOOKS