Home Builder​ Supply, a retailer in the home improvement​ industry, currently operates seven retail outlets in Georgia and South Carolina. Management is contemplating building an eighth retail store across town from its most successful retail outlet. The company already owns the land for this​ store, which currently has an abandoned warehouse located on it. Last​ month, the marketing department spent $15,000 on market research to determine the extent of customer demand for the new store. Now Home Builder Supply must decide whether to build and open the new store. Which of the following should be included as part of the incremental earnings for the proposed new retail​ store? a. The original purchase price of the land where the store will be located. b. The cost of demolishing the abandoned warehouse and clearing the lot. c. The loss of sales in the existing retail​ outlet, if customers who previously drove across town to shop at the existing outlet become customers of the new store instead. d. The $15,000 in market research spent to evaluate customer demand. e. Construction costs for the new store. f. The value of the land if sold. g. Interest expense on the debt borrowed to pay the construction costs. a. Should the original purchase price of the land where the store will be located be included in the incremental earnings for the proposed new retail​ store?

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
Section: Chapter Questions
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Question 17 

Home Builder​ Supply, a retailer in the home improvement​ industry, currently operates seven retail outlets in Georgia and South Carolina. Management is contemplating building an eighth retail store across town from its most successful retail outlet. The company already owns the land for this​ store, which currently has an abandoned warehouse located on it. Last​ month, the marketing department spent
$15,000
on market research to determine the extent of customer demand for the new store. Now Home Builder Supply must decide whether to build and open the new store.
Which of the following should be included as part of the incremental earnings for the proposed new retail​ store?
a. The original purchase price of the land where the store will be located.
b. The cost of demolishing the abandoned warehouse and clearing the lot.
c. The loss of sales in the existing retail​ outlet, if customers who previously drove across town to shop at the existing outlet become customers of the new store instead.
d. The
$15,000
in market research spent to evaluate customer demand.
e. Construction costs for the new store.
f. The value of the land if sold.
g. Interest expense on the debt borrowed to pay the construction costs.
a. Should the original purchase price of the land where the store will be located be included in the incremental earnings for the proposed new retail​ store?  ​(Select from the​ drop-down menu.)
 
(1) 
 
 
b. Should the cost of demolishing the abandoned warehouse and clearing the lot be included in the incremental earnings for the proposed new retail​ store? Select from numbers below
 
(2) 
 
 
c. Should the loss of sales in the existing retail​ outlet, if customers who previously drove across town to shop at the existing outlet become customers of the new store​ instead, be included in the incremental earnings for the proposed new retail​ store?  ​(Select from the​ drop-down menu.)
 
(3) 
 
 
d. Should the
$15,000
in market research spent to evaluate customer demand be included in the incremental earnings for the proposed new retail​ store?  ​(Select from the​ drop-down menu.)
 
(4) 
 
 
e. Should the construction costs for the new store be included in the incremental earnings for the proposed new retail​ store?  ​(Select from the​ drop-down menu.)
 
(5) 
 
 
f. Should the value of the land if sold be included in the incremental earnings for the proposed new retail​ store?  ​(Select from the​ drop-down menu.)
 
(6) 
 
 
g. Should the interest expense on the debt borrowed to pay the construction costs be included in the incremental earnings for the proposed new retail​ store?  ​(Select from the​ drop-down menu.)
 
(7) 
 
 
(1) 
 
 Yes, this item should be included.
 
 No, this item should not be included as part of the incremental earnings when evaluating the proposal.
(2) 
 
 Yes, this item should be included.
 
 No, this item should not be included as part of the incremental earnings when evaluating the proposal.
(3) 
 
 No, this item should not be included as part of the incremental earnings when evaluating the proposal.
 
 Yes, this item should be included.
(4) 
 
 Yes, this item should be included.
 
 No, this item should not be included as part of the incremental earnings when evaluating the proposal.
(5) 
 
 Yes, this item should be included.
 
 No, this item should not be included as part of the incremental earnings when evaluating the proposal.
(6) 
 
 No, this item should not be included as part of the incremental earnings when evaluating the proposal.
 
 Yes, this item should be included.
(7) 
 
 No, this item should not be included as part of the incremental earnings when evaluating the proposal.
 
 Yes, this item should be included.
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