Hi please help with the screenshots and this follow up question 2) The Marketing Department has proposed increasing the West Division's monthly advertising by $21,000 based on the belief that it would increase that division's sales by 16%. Assuming these estimates are accurate, how much would the company's net operating income increase or decrease if the proposal is implemented?
Hi please help with the screenshots and this follow up question 2) The Marketing Department has proposed increasing the West Division's monthly advertising by $21,000 based on the belief that it would increase that division's sales by 16%. Assuming these estimates are accurate, how much would the company's net operating income increase or decrease if the proposal is implemented?
Chapter1: Financial Statements And Business Decisions
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Hi please help with the screenshots and this follow up question
2) The Marketing Department has proposed increasing the West Division's monthly advertising by $21,000 based on the belief that it would increase that division's sales by 16%. Assuming these estimates are accurate, how much would the company's net operating income increase or decrease if the proposal is implemented?

Transcribed Image Text:Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most
recent monthly contribution format income statement:
$ 1,650,000
710,900
Sales
Variable expenses
Contribution margin
Fixed expenses
939,100
1,033,000
Net operating income (loss)
$
(93,900)
In an effort to resolve the problem, the company would like to prepare an income statement segmented by division. Accordingly, the
Accounting Department has developed the following information:
Division
East
Central
West
Sales
$ 430,000
$700,000
$520,000
Variable expenses as a percentage of sales
Traceable fixed expenses
45%
39%
47%
$296,000
$ 321,000
$205,000

Transcribed Image Text:Prepare a contribution format income statement segmented by divisions.
Division
Total Company
East
Central
West
2$
$
2$
$
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