Due to erratic sales of its sole product-a high-capacity battery for laptop computers-PEM, Incorporated, has been experiencing financial difficulty for some time. The company's contribution format income statement for the most recent month is given below: Sales (12,500 units x $20 per unit) Variable expenses Contribution margin Fixed expenses Net operating loss $ 250,000 125,000 125,000 140,000 $ (15,000)

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
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  1. Refer to the original data. The sales manager is convinced that a 10% reduction in the selling price, combined with an increase of $37,000 in the monthly advertising budget, will double unit sales. If the sales manager is right, what will be the revised net operating income (loss)?
  2. Refer to the original data. The Marketing Department thinks that a fancy new package for the laptop computer battery would grow sales. The new package would increase packaging costs by $0.60 per unit. Assuming no other changes, how many units would have to be sold each month to attain a target profit of $4,300? 
Due to erratic sales of its sole product-a high-capacity battery for laptop computers-PEM, Incorporated, has been experiencing
financial difficulty for some time. The company's contribution format income statement for the most recent month is given below:
Sales (12,500 units x $20 per unit)
Variable expenses
Contribution margin
Fixed expenses
Net operating loss
$ 250,000
125,000
125,000
140,000
$ (15,000)
Transcribed Image Text:Due to erratic sales of its sole product-a high-capacity battery for laptop computers-PEM, Incorporated, has been experiencing financial difficulty for some time. The company's contribution format income statement for the most recent month is given below: Sales (12,500 units x $20 per unit) Variable expenses Contribution margin Fixed expenses Net operating loss $ 250,000 125,000 125,000 140,000 $ (15,000)
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