Patricia Johnson is the advertising manager for Crane Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new lighting system and increased display space that will add $14,760 in fixed costs to the $177,120 currently spent. In addition, Patricia is proposing that a 10% price decrease ($30 to $27) will produce a 20% increase in sales volume (16,400 to 19,680). Variable costs will remain at $12 per pair of shoes. Management is impressed with Patricia's ideas but are concerned about the effects that these changes will have on the break-even point and the margin of safety. Calculate the current break-even point in units, and compare it with the break-even point in units if Patricia's ideas are used. Current break-even point Break-even point if Patricia's ideas are used units units
Patricia Johnson is the advertising manager for Crane Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new lighting system and increased display space that will add $14,760 in fixed costs to the $177,120 currently spent. In addition, Patricia is proposing that a 10% price decrease ($30 to $27) will produce a 20% increase in sales volume (16,400 to 19,680). Variable costs will remain at $12 per pair of shoes. Management is impressed with Patricia's ideas but are concerned about the effects that these changes will have on the break-even point and the margin of safety. Calculate the current break-even point in units, and compare it with the break-even point in units if Patricia's ideas are used. Current break-even point Break-even point if Patricia's ideas are used units units
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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