Patricia Johnson is the advertising manager for Crane Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new lighting system and increased display space that will add $14,760 in fixed costs to the $177,120 currently spent. In addition, Patricia is proposing that a 10% price decrease ($30 to $27) will produce a 20% increase in sales volume (16,400 to 19,680). Variable costs will remain at $12 per pair of shoes. Management is impressed with Patricia's ideas but are concerned about the effects that these changes will have on the break-even point and the margin of safety. Calculate the current break-even point in units, and compare it with the break-even point in units if Patricia's ideas are used. Current break-even point Break-even point if Patricia's ideas are used units units

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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Patricia Johnson is the advertising manager for Crane Shoe Store. She is currently working on a major promotional campaign. Her
ideas include the installation of a new lighting system and increased display space that will add $14,760 in fixed costs to the $177,120
currently spent. In addition, Patricia is proposing that a 10 % price decrease ($30 to $27) will produce a 20% increase in sales volume
(16,400 to 19,680). Variable costs will remain at $12 per pair of shoes. Management is impressed with Patricia's ideas but are
concerned about the effects that these changes will have on the break-even point and the margin of safety.
Calculate the current break-even point in units, and compare it with the break-even point in units if Patricia's ideas are used.
Current break-even point
Break-even point if Patricia's ideas are used
units
units
Transcribed Image Text:Patricia Johnson is the advertising manager for Crane Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new lighting system and increased display space that will add $14,760 in fixed costs to the $177,120 currently spent. In addition, Patricia is proposing that a 10 % price decrease ($30 to $27) will produce a 20% increase in sales volume (16,400 to 19,680). Variable costs will remain at $12 per pair of shoes. Management is impressed with Patricia's ideas but are concerned about the effects that these changes will have on the break-even point and the margin of safety. Calculate the current break-even point in units, and compare it with the break-even point in units if Patricia's ideas are used. Current break-even point Break-even point if Patricia's ideas are used units units
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