Disk City, Incorporated, is a retailer for digital video disks. The projected net income for the current year is $2,130,000 based on a sales volume of 230,000 video disks. Disk City has been selling the disks for $17 each. The variable costs consist of the $4 unit purchase price of the disks and a handling cost of $2 per disk. Disk City's annual fixed costs are $400,000. Management is planning for the coming year, when it expects that the unit purchase price of the video disks will increase 20 percent. (Ignore income taxes.)
Disk City, Incorporated, is a retailer for digital video disks. The projected net income for the current year is $2,130,000 based on a sales volume of 230,000 video disks. Disk City has been selling the disks for $17 each. The variable costs consist of the $4 unit purchase price of the disks and a handling cost of $2 per disk. Disk City's annual fixed costs are $400,000. Management is planning for the coming year, when it expects that the unit purchase price of the video disks will increase 20 percent. (Ignore income taxes.)
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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Question
In order to cover a 20 percent increase in the disk’s purchase price for the coming year and still maintain the current contribution-margin ratio, what selling price per disk must Disk City establish for the coming year?
Expert Solution
Step 1: CVP analysis :
CVP analysis includes concept of break even point, break even point is the point of sale where there is no profit no loss situation.
Contribution margin is difference between selling price and variable cost.
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