Hello from the case study here are the questions1. Question OneUsing the information in the article, identify and discuss the macro environmental issues that were at play.2. Question Two Consider the facts presented in the case study above. What has led to the success of Bomaid?3. Question Three Discuss how a company such as Bomaid should respond to the digital age that is currently affecting all organisations. Read the article below and answer ALL the questions that follow:Caring for BotswanaServing as the country's companion for healthier, happier lives, the Botswana Medical Aid Society (Bomaid) is a leadingprivate medical provider. Known for its stability, the country's warm, dry climate and lack of surface water means thatBotswana benefits from a minimum amount of the tropical diseases that are so prevalent in other African countries.That being said, as with many developing countries, Botswana's healthcare systems are primarily designed to handleacute decisions and diseases. Since 1966, the country has been carried on an upward trajectory of rapid economicgrowth, with an attendant ageing population. With this improvement and Botswana's steadily strengthening position as anupper middle-income country, the health sector has taken significant strides in the implementation of universal healthcareaccess for the majority of the population.Nevertheless, the growing ageing population, combined with the threat of non-communicable and fatal intestinal andrespiratory diseases continues to put further strain on the country's healthcare services, alongside the threat of HIV/AIDSas an epidemic that still plagues Botswana today, despite boasting one of Africa's most advanced treatment programmes.The latest onslaught of the COVID-19 pandemic has also further complicated the system, with a lack of resources andwidespread significant disruption of services.The country's public health policy comprises basic health services in small primary care facilities dotted throughoutvillages with a population of over 500 people, alongside the two major national referral hospitals at Francistown andGaborone. The system operates within a decentralised network of primary healthcare facilities. Turning to the privatesector, Botswana hosts an increasing number of private medical clinics to coincide with the development of the urbanupper class. This predominantly comprises specialists operating within private health businesses. Enter the Botswana Medical Aid Society (Bomaid).With a reputation as 'the medical aid you can trust', Bomaid is the private medical provider whose comprehensiveservices cover the livelihoods of our 85,000 Botswanans. Designed to inspire confidence, Bomaid serve private,institutional, and individual customers with an extensive product range. The company is self-administered and operatesas a fully accredited member of the Board of Healthcare Funders (BHF). As a non-profit organisation established in 1970,Bomaid was founded by a consortium that sourced its initial membership from audit firms, parastatals and Botswana'sbanking sectors. These businesses gathered with the aim of pooling funds to assist their employees in defraying medicalexpenses.After officially celebrating their 50th anniversary just last year, Bomaid represent Bostwana's oldest private medical aidscheme. It is this longevity that attests to their success and esteemed reputation in the sector, combined with theirprioritisation of both innovation, and excellence."Our mission is to provide competitive and diverse health care solutions for members through innovation and excellence".Bomaid leads with the mission to provide competitive and diverse health care solutions to its members. It achieves thisthrough the implementation and offering of various health plans geared towards corporatewith customisation available to suit corporate requirements. These are divided into three categories; comprehensive,outpatient health plans, and plans suited specifically to international students. Comprehensive plans are tiered to coverthree levels of medical services, ranging from entry level to executive, beginning with basic affordable health options foroutpatients.individual Bomaid clients,Meanwhile, Bomaid's international student health plan, known as the Bomaid International Student Scheme (ISS), is acomprehensive student medical cover that guarantees access to medical care both locally and abroad. Available as anannual subscription to learners studying either locally or regionally, this plan represents the most convenient andaffordable way to provide for student healthcare. Lastly, the outpatient health plan is an extensive scheme thatencompasses a full range of benefits as standard. This ranges from consultations and dental work to traditional healingand funeral benefits, with a whole host of others in between.Outside of the framework of these plans, Bomaid also cover out of hospital, in hospital benefits, dread disease benefit,managed care, and value-added benefit. To deliver this extensive coverage, Bomaid relies on a varied andcomprehensive network of service providers across Botswana.Returning to the importance of innovation at Bomaid, in 2021, the company reviewed the benefit enhancements of theirschemes to ensure alignment with the United Nations Sustainable Development Goals on health and wellness. Theserevisions included expanding access to essential medicines and vaccines, by extending the flu vaccine to all Bomaidmembers and providing Vitamin B and calcium supplements to members aged 50 and above who are on chronicmedication. Amendments and improvements were also made within access to reproductive healthcare services,combatting HIV/AIDS and TB, reducing mortality rates from non-communicable diseases and new-born and child mortality.As evidenced by the health plans tailored to cater to this exact demographic, Bomaid place a huge amount of value oneducation and have recently launched a graduate training programme with post-graduates to develop their skills. This isin a bid to combat the talent and skill shortages that face Botswana's health sector that are particularly prevalent withinboth clinical skills and administration.Source:https://www.africa outlookmag.com/company-profiles/1425-botswana-medical-aid-society[AccessedNovember 2021]

Environmental analysis is the aspect or area of business that is utilized as a strategic tool for…

Answered: Hello from the case study here are the…

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Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...