Heather was a marketing intern in a large manufacturing firm, and she was attending a meeting to examine how to streamline entire process of getting raw materials to the firm and the finished goods to market. Several of the other participants were talking about “marketing intermediaries,” and she was not clear who or what these are. Who are the “marketing intermediaries” that were the focus of this discussion? a. Sales agents used by the firm’s suppliers b. Transportation firms bringing materials to the firm c. Marketing and advertising agencies retained by the firm d. Wholesalers and retailers
Heather was a marketing intern in a large manufacturing firm, and she was attending a meeting to examine how to streamline entire process of getting raw materials to the firm and the finished goods to market. Several of the other participants were talking about “marketing intermediaries,” and she was not clear who or what these are. Who are the “marketing intermediaries” that were the focus of this discussion? a. Sales agents used by the firm’s suppliers b. Transportation firms bringing materials to the firm c. Marketing and advertising agencies retained by the firm d. Wholesalers and retailers
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Heather was a marketing intern in a large manufacturing firm, and she was attending a meeting to examine how to streamline entire process of getting raw materials to the firm and the finished goods to market. Several of the other participants were talking about “marketing intermediaries,” and she was not clear who or what these are. Who are the “marketing intermediaries” that were the focus of this discussion?
| a. |
Sales agents used by the firm’s suppliers |
|
| b. |
Transportation firms bringing materials to the firm |
|
| c. |
Marketing and advertising agencies retained by the firm |
|
| d. |
Wholesalers and retailers |
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