He is particularly interested in enhancing the effectiveness of their Janssen COVID-19 vaccine. Which of the following strategies did the CEO of J&J decide to pursue? * Market development Product Development Horizontal Integration Market penetration
The U.S. pharmaceutical market is the largest in the world in which it generated over 530 billion U.S. dollars in 2020. The industry sales growth rate is expected to continue growing, and it will be worth 685.45 billion U.S. dollars by 2023. Johnson & Johnson (J&J) is the current market leader in the U.S. pharmaceutical industry and its market share increased by 7.89% in 2020. After applying the BCG Matrix, the CEO of J&J found that the pharmaceutical segment generates the majority of his company’s sales. Therefore, he decided to allocate more capital to research and development in this segment. He is particularly interested in enhancing the effectiveness of their Janssen COVID-19 vaccine. Which of the following strategies did the CEO of J&J decide to pursue? *
Market development
Product Development
Horizontal Integration
Market penetration
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