handi owns a Bakery in Cape Town called Special Moments Bakery. She imports special flours from Brazil. These ingredients are generally grown in the summer and exports take place in autumn. Thandi must therefore buy in bulk and freeze excess stock to ensure supply all year round. Thandi’s sales have recently dropped. A customer survey has revealed that customers find the cakes too expensive. Customers have also complained about the payment equipment being too slow. They suggested Thandi include Zapper as a payment option. To address these concerns, She would like to offer a two for one special hoping to attract more customers and will be introducing zapper to 2 facilitate the payment process.    1 - Identify an example of the Ownership gap and explain how Thandi plans  on closing this gap. 2 - Identify an example of the Time Gap and explain how Thandi plans on  closing this gap.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Thandi owns a Bakery in Cape Town called Special Moments Bakery. She imports
special flours from Brazil. These ingredients are generally grown in the summer and
exports take place in autumn. Thandi must therefore buy in bulk and freeze excess
stock to ensure supply all year round. Thandi’s sales have recently dropped. A
customer survey has revealed that customers find the cakes too expensive.
Customers have also complained about the payment equipment being too slow. They
suggested Thandi include Zapper as a payment option. To address these concerns,
She would like to offer a two for one special hoping to attract more customers and
will be introducing zapper to 2 facilitate the payment process. 

 

1 - Identify an example of the Ownership gap and explain how Thandi plans
 on closing this gap.


2 - Identify an example of the Time Gap and explain how Thandi plans on
 closing this gap.

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