Guntur Mobile Solutions (GMS) has been a leader in the mobile handset industry for years. After technological advancement, many players entered the market and started to take up the sales share. GMS failed to understand the changing trends in the mobile phone and lost its market share majorly whereas Vijayawada Mobitech could understand the sensitivity to the environment factors which is crucial for an entrepreneur. How has the understanding of environment helped Guntur Mobitech? Explain.
Guntur Mobile Solutions (GMS) has been a leader in the mobile handset industry for years. After technological advancement, many players entered the market and started to take up the sales share. GMS failed to understand the changing trends in the mobile phone and lost its market share majorly whereas Vijayawada Mobitech could understand the sensitivity to the environment factors which is crucial for an entrepreneur. How has the understanding of environment helped Guntur Mobitech? Explain.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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![Guntur Mobile Solutions (GMS) has been a leader in the mobile handset industry for years. After technological advancement, many players entered the market and started to take up the sales share. GMS failed to understand the changing
trends in the mobile phone and lost its market share majorly whereas Vijayawada Mobitech could understand the sensitivity to the environment factors which is crucial for an entrepreneur. How has the understanding of environment helped
Guntur Mobitech? Explain.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fe1426ddd-82d9-41b9-b505-a90007acde0d%2F1181986c-441a-4612-9c32-87482277ac7c%2F9ydwra_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Guntur Mobile Solutions (GMS) has been a leader in the mobile handset industry for years. After technological advancement, many players entered the market and started to take up the sales share. GMS failed to understand the changing
trends in the mobile phone and lost its market share majorly whereas Vijayawada Mobitech could understand the sensitivity to the environment factors which is crucial for an entrepreneur. How has the understanding of environment helped
Guntur Mobitech? Explain.
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