>Exhibit 3-2 Management-Research Question Hierarchy Management Management Decision Question 1 What is the recommended course of action, given the research Insights? Measurement Information the manager needs? Questions What should be asked or observed to obtain the What plausible courses of action are available to Research Question(s) 2 management to correct the problem or take advantage of the opportunity, and which should be considered? Investigative best alternative from the available courses of action? What does the manager need to know to choose the Questions How can management eliminate the negative symptoms? Management What symptoms cause management concern? What Dilemma environmental stimull raise management Interest?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Develop the first three steps of the management–research question hierarchy namely i) 
management dilemma ii) management question iii) research question(s), for the following senario 

A- The Country Sales Director of Blue sky Ice Cream

>Exhibit 3-2 Management-Research Question Hierarchy
Management
Question
1
Management
Decision
Questions
Measurement Information the manager needs?
Questions
What is the recommended course of
action, given the research Insights?
What should be asked or observed to obtain the
What plausible courses of action are available to
Research
Question(s) 2 to correct the problem or take
best alternative from the available courses of action?
of the opportunity, and which should be considered?
How can management eliminate the negative symptoms?
How can management fully capitalize on an opportunity?
Management What symptoms cause management concern? What
Dilemma environmental stimull raise management Interest?
Transcribed Image Text:>Exhibit 3-2 Management-Research Question Hierarchy Management Question 1 Management Decision Questions Measurement Information the manager needs? Questions What is the recommended course of action, given the research Insights? What should be asked or observed to obtain the What plausible courses of action are available to Research Question(s) 2 to correct the problem or take best alternative from the available courses of action? of the opportunity, and which should be considered? How can management eliminate the negative symptoms? How can management fully capitalize on an opportunity? Management What symptoms cause management concern? What Dilemma environmental stimull raise management Interest?
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