Go to the Interbrand 2021 Best 100 Global Brands at https://interbrand.com/best-global-brands/. Concentrate on the top 20 brands. Compare the top 20 in 2021 with the top 10 from 10 years ago (2011). https://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=37&year=368
Go to the Interbrand 2021 Best 100 Global Brands at https://interbrand.com/best-global-brands/. Concentrate on the top 20 brands. Compare the top 20 in 2021 with the top 10 from 10 years ago (2011). https://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=37&year=368
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Discussion 5: Brand Equity
- Go to the Interbrand 2021 Best 100 Global Brands at https://interbrand.com/best-global-brands/. Concentrate on the top 20 brands.
- Compare the top 20 in 2021 with the top 10 from 10 years ago (2011). https://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=37&year=368
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