Establish the strategic objectives that will help the tea shop in its transition while giving credence to the suggestions of both the eldest daughter and the younger members of the Ty family. 2. What type of strategic planning model will you employ to address the challenges of the tea shop, and why will you use it? 3. Recommended courses of actions that will help Hawsha Tea Shop rise above in the age of technology while maintaining its traditional ways.
Establish the strategic objectives that will help the tea shop in its transition while giving credence to the suggestions of both the eldest daughter and the younger members of the Ty family. 2. What type of strategic planning model will you employ to address the challenges of the tea shop, and why will you use it? 3. Recommended courses of actions that will help Hawsha Tea Shop rise above in the age of technology while maintaining its traditional ways.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Answer the following questions:
1. Establish the strategic objectives that will help the tea shop in its transition while giving credence to the suggestions of both the eldest daughter and the younger members of the Ty family.
2. What type of strategic planning model will you employ to address the challenges of the tea shop, and why will you use it?
3. Recommended courses of actions that will help Hawsha Tea Shop rise above in the age of technology while maintaining its traditional ways.
![Case Study
The Hawsha Tea Shop: Traditions and Technology
For the past 35 years, Hawsha Tea Shop has been successful in its operation in Binondo. This
second-generation Chinese tea shop has withstood the countless challenges of time, and Mr. Ty, the
second-generation owner, has developed the tea shop's vision-mission statements:
Vision: To proudly produce traditional teas and food for all generations to enjoy and be recognized
globally as a premiere traditional tea shop in the Philippines.
Mission: To provide quality traditional teas and food products and exceed customer satisfaction.
Mr. Ty had retired and has given the business to his oldest daughter, who is very traditional. As a
Chinese family business, family members have a thing or two to suggest, especially the young ones.
One of which is to build a website to further market their tea shop and make more profits. Another
suggested that the shop go technological, which includes the use of new point of sale (POS)
machines as opposed to the conventional cash register (which is very difficult to operate and has
been on the irk of the Bureau of Internal Revenue [BIR]), advance ordering systems to help ease the
queue, and early reservation systems, which rely on the use of the Internet. The eldest daughter has
shunned the use of such technologies insisting that these can cause more problems. To avoid
conflicts within the family, Mr. Ty, the second-generation owner, sought the expertise of a business
strategist. If you were the business strategist, how would you help the tea shop stay in business?
Answer the guide questions below.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fe404d596-bfc6-492d-b0f7-7b5c65d25ca2%2F4880ce7b-04da-468d-8374-dfcc6d2751b0%2Fyv8ffa3_processed.png&w=3840&q=75)
Transcribed Image Text:Case Study
The Hawsha Tea Shop: Traditions and Technology
For the past 35 years, Hawsha Tea Shop has been successful in its operation in Binondo. This
second-generation Chinese tea shop has withstood the countless challenges of time, and Mr. Ty, the
second-generation owner, has developed the tea shop's vision-mission statements:
Vision: To proudly produce traditional teas and food for all generations to enjoy and be recognized
globally as a premiere traditional tea shop in the Philippines.
Mission: To provide quality traditional teas and food products and exceed customer satisfaction.
Mr. Ty had retired and has given the business to his oldest daughter, who is very traditional. As a
Chinese family business, family members have a thing or two to suggest, especially the young ones.
One of which is to build a website to further market their tea shop and make more profits. Another
suggested that the shop go technological, which includes the use of new point of sale (POS)
machines as opposed to the conventional cash register (which is very difficult to operate and has
been on the irk of the Bureau of Internal Revenue [BIR]), advance ordering systems to help ease the
queue, and early reservation systems, which rely on the use of the Internet. The eldest daughter has
shunned the use of such technologies insisting that these can cause more problems. To avoid
conflicts within the family, Mr. Ty, the second-generation owner, sought the expertise of a business
strategist. If you were the business strategist, how would you help the tea shop stay in business?
Answer the guide questions below.
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